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by Jeff ShufordMay 25, 2019 Many people dream of owning a small business. Owning a company is ideal for people who are naturally creative, are visionaries, and want freedom from the daily toil of a corporate job. However, launching a small business is not solely about having enough capital or a… Read More
Michael Harriot 9/13/18 10:56am A new report from Nielsen—the global analytics and data company that lets me know that in the year of our Lord and Savior, Flamin’ Hot Cheetos, black people are still out here watching the NFL—has revealed some very interesting things about the digital lives of black… Read More
by John Tucker November 13, 2017 Black buying power currently stands at over $1.1 trillion and is on the road to hit about $1.5 trillion by 2021. This collective buying power means that nearly $2 trillion will be flowing through black America annually very soon, making us the centerpiece for various… Read More
by Alfred Edmond, Jr.December 22, 2017 Black buying power topped $1.2 trillion dollars in 2016, according to African-Americans: Demographic and Consumer Spending Trends, 10th Edition. According to a 2013 Nielsen Study titled Resilient, Receptive and Relevant: “The growth in black buying power stems in part from an increase in the number of black-owned businesses as… Read More
By ELLEN MCGIRT Updated: February 28, 2018 12:40 PM ET A new report from Nielsen on the current buying power of consumers of color offers a fascinating look at how we’re spending our money. For one, we seem to be eating a lot of vegetables. For another, we’re shaping markets. In… Read More
Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. Throughout 2017, popular brands witnessed the power of Black Twitter and the brand impact of socially conscious Black consumers. Through social media, Black consumers have brokered a seat at the table and are demanding that brands… Read More
Radio stations with large shares of Black audiences, such as urban AC and urban contemporary, have new data to demonstrate the buying power of their listeners. With $1.2 trillion in annual spending power, African-American consumers are a crucial population segment for marketers. While Blacks account for 14% of the overall… Read More